Ever started a marketing campaign that seemed like a guaranteed success, only for it to flop? Your click-throughs are through the roof one week Then the next it feels like you are shouting into the void. I’ve been there too. The never-ending guessing game? It sucks.
But here’s the game-changer: Campaign optimization doesn’t have to be trial and error. There’s a way to bring structure, insight, and results into your strategy-and it starts with the marketing mix.
Yes the Place joins Promotion, Product, Price: the old 4 Ps.. These are timeless ingredients mixed in with today’s data-driven technology as the building blocks. This combination achieves optimized campaign
