In Kerala, politics is not just a game of power, it’s a cultural phenomenon. With a politically aware population and an ever-watchful media, even the smallest political move echoes across the state. As Kerala inches closer to the next Assembly elections, the political atmosphere is heating up, and campaigns have already started taking shape. Recently, the LDF took a clever, brilliant leap into the world of moment marketing, a strategy long owned by brands, now finding resonance in political campaigns.
